Are you ready to “pink” your ride?

By Lori Eaton, Internal Marketing & Communications Associate, Barbara Ann Karmanos Cancer Center

ImageLast year, the Michigan legislature passed Senate Bill 101, and on December 19, 2013, Governor Rick Snyder signed it into law. Seems like old news, right? Just bear with me for a few more sentences.

The law establishes a “pink ribbon” license plate in Michigan that will help raise awareness about breast cancer and help fund the Michigan Breast and Cervical Cancer Control Program (BCCCP), which provides low income women around the state with vital screening and treatment. Additional support for this program is sorely needed as both federal and state funding has been severely reduced.

So here’s the news.

The pink ribbon license plates will be available to order beginning in early June. And the best way to learn more is to stop by the Michigan Secretary of State mobile van at Chene Park during the Komen Detroit Race for the Cure® on June 7. (It’s a great place to register to vote if you need to do that, too.)

The pink ribbon license plate will be added to the list of specialty cause license plates available through the Michigan Secretary of State’s office. The $15,000 start-up fee for the plate was raised privately by State Senator Glenn S. Anderson (D-Westland), the bill’s sponsor. The cost of the plate for car owners who elect to purchase it will be $35, with $25 of that going to the BCCCP. One hundred percent of the $10 renewal fees will benefit the BCCCP.

Why is the BCCCP so important? Simply put, it saves lives.

Early detection through screening is an extremely effective tool in fighting breast and cervical cancers. However, low-income women who are uninsured or underinsured often don’t get screened. The result is that these women are 41 percent more likely to be diagnosed with late-stage breast cancer. And a late stage diagnosis means a deadlier cancer.

The Barbara Ann Karmanos Cancer Institute is responsible for administering the BCCCP in Wayne County. Since 1992, Karmanos and the Wayne County BCCCP have provided nearly 100,000 free breast and cervical cancer screenings to local women. In addition to screening services, BCCCP provides follow up and treatment through a network of clinics and hospitals. They also offer personal support to women who need treatment and help reduce any barriers to care.

Pink your ride and help save lives! Learn more at the Komen Detroit Race® at Chene Park on June 7.


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